Morley Car Hire Privacy Policy

Data Collection Practices

Morley Car Hire collects various types of personal information, including:

2. Our Use of Information

How we utilize your personal information:

• Service Provision and Contract Fulfillment:
  • Handling your vehicle rental reservations and contracts. Confirming your identity and checking that you fulfill our rental criteria. Assisting with the processes of picking up and returning vehicles. Processing financial transactions related to payments, deposits, and any applicable fees.
• Customer Communication for Service Delivery and Support:
  • Issuing booking confirmations, updates, and essential rental details. Addressing your questions and delivering customer support. Informing you about modifications to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. Opting out is always an option.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and performance. Conducting studies to advance our vehicle offerings and services.
• Regulatory Adherence and Responsibilities:
  • Adhering to applicable legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Information

• Partnering Service Providers: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually bound to safeguard your data.

Morley does not share your personal information with third parties.

Data Protection

Morley employs effective technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or loss. Our strategies include encryption, stringent access controls, secure servers, and periodic security evaluations. It is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Storage Policy

At Morley Car Hire, we keep your personal information only for as long as needed to achieve the purposes for which it was gathered. This includes compliance with legal, accounting, and reporting standards. The duration for which we retain data depends on the specific type of information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information records.

For assistance with these rights, please reach out to us.

Cookies and Tracking Information

Morley's website utilizes cookies and related technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences within your browser settings at any time. This allows you to control how your data is used while enjoying our services.

Policy Changes

Morley may revise this Privacy Policy from time to time to align with changes in practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Get in Touch

For inquiries regarding our Privacy Policy and data practices, please reach out to us.